Why French Fries are Like Marketing

With a "thank you" to Mark Dykeman, Broadcasting Brain for his post today that reminded me of this chestnut of a post, OnlyOnce: Why French Fries are Like Marketing

It's true. It was true in 2004. It is even more true today. The choices are myriad. But, that doesn't mean you *have* to or even *should* do everything, be everywhere, all the time.

Choose what makes sense and what you know you will maintain. Think about *not* linking everything to everything, so all the same stuff goes out everywhere. Disconnect to connect more meaningfully. Think about which people go to get their information and tailor your content to suit. Offer up completely different content in different places and see what happens.

At least, that's what I'm going to experiment with as soon as I can figure out how to disconnect and undo, so I can do all over again, but differently, more thoughtfully, and hopefully, it will have more meaning and relevance.