Logic Emotion: How To Spot Social Media Snake Oil

Dave Armano's short list in Logic Emotion: How To Spot Social Media Snake Oil should be committed to memory. It should also be used as a guideline in any other situation that has seemed to miraculously spawned an abundance of "experts" and "gurus" who were doing something completely different last week.

Oh, by the way, over here at PLI, we've been studying market demographics and psychographics since 1990 and from 1995, actively engaged in online marketing, business development, project management, community building, writing and editing, developing and executing online-offline marketing strategy, and implementing SaaS business technology.

Give us a call. Drop us an email. Let's talk.

Dirty Vendor Tricks | Applications

This InfoWorld article, Dirty vendor tricks | Applications, is required reading.period.

I can say, without hesitation, that I have never engaged in any of these practices. I did recognize one or two nameless vendors, e.g. the $400 per license CRM software vendor. I can also attest that these are far too common practices. I've been on the receiving end and it's cost me north of $10,000 in one instance.

Be wary when there seems to be a lot of churn in personnel. There will be a parallel churn in customer not renewing.

Don't be afraid to ask the same question several times of the same person and/or different people to make sure you always get the same answer and/or greater clarification.

And, I hope you will ask us all your questions because I think you'll hear what you want to hear - the truth about a great application that includes enterprise level email marketing tools plus all the CRM tools that people actually use and need without any over-complication.

There's been abit of a hiatus. I have a lot of saved articles, ideas that will be published regularly. Just be prepared to scroll down to find them Psst! I'll tell you where to look!

Dirty Vendor Tricks | Applications

This InfoWorld article, Dirty vendor tricks | Applications, is required reading.period.

I can say, without hesitation, that I have never engaged in any of these practices. I did recognize one or two nameless vendors, e.g. the $400 per license CRM software vendor. I can also attest that these are far too common practices. I've been on the receiving end and it's cost me north of $10,000 in one instance.

Be wary when there seems to be a lot of churn in personnel. There will be a parallel churn in customer not renewing.

Don't be afraid to ask the same question several times of the same person and/or different people to make sure you always get the same answer and/or greater clarification.

And, I hope you will ask us all your questions because I think you'll hear what you want to hear - the truth about a great application that includes enterprise level email marketing tools plus all the CRM tools that people actually use and need without any over-complication.

There's been abit of a hiatus. I have a lot of saved articles, ideas that will be published regularly. Just be prepared to scroll down to find them Psst! I'll tell you where to look!