VitaminWater Launches Primetime Facebook Promotion

VitaminWater Launches Primetime Facebook Promotion during the NCAA Tournament coverage on CBS tonight. This could be considered a watershed event and a huge endorsement of the new Facebook public profile redesign.

This conjures a real "remember when" recollection of the commercials on TV where companies first displayed their Website addresses and the voiceover was very careful to enunciate the entire URL, including 'back slash, back slash.'

With Jason Calacanis challenging Twitter with new offer to Twitter: $500,000 for three years for @questions as a suggested user in the sign-up process, it's becoming a very interesting and exciting time. Never can tell what might happen next!

Stay tuned!

I love online marketing in all its permutations!

"The Value of an Email Address to a Knowledgeable Marketer Is $118."

According to Stan Rapp, the father of direct marketing, email marketing is poised to make great strides in this recession as noted by G. Simms Jenkins in the article, iMedia Connection: 10 ways to prepare for the coming email boom.

From our anecdotal evidence, companies are sending more emails these days. Online ecommerce companies are appealing to online bargain hunters with great deals promoted through their emails. Financial services companies are reassuring their clients, their broker networks, their internal clients via more frequent and thoughtful emails.

Our clients are extremely conscientious about sending relevant emails only to opted in recipients, but there are far fewer instances of misdirected requests to be removed. People want the information they're receiving.

Simms has done a great job of pulling it all together here and saving me the time of duplicating the effort!

I am in complete agreement that other newer social media, such as Twitter, Facebook, Friendfeed, Flickr, MySpace, LinkedIn, XING, etc. are wonderful for generating conversation and buzz, but also for driving people to your Website where you can capture their email addresses and really reach them in a substantive, extended (but not too much!), and uninterrupted way.

Just make sure that Website is ready for it!

We'd love to talk to you about how we bring it all together in one place, with the technology to manage your contacts and all relevant information, e.g. their Website purchases, as well as the ability to develop and execute a comprehensive strategy that ensures your Website is up to snuff and working with all the most relevant social media for your business.

Drop us an email!

But, first, read Simms article and let me know what you think!

Facebook, Twitter And Yammer Are Not Replacing Email, Rather They Are Subservient To Email | AttentionMax

Facebook, Twitter And Yammer Are Not Replacing Email, Rather They Are Subservient To Email | AttentionMax

It's always thrilling when someone who might be regarded as more of an authority, more "in the know", confirms what I've been saying for, like, ever.

I've been talking about the perennial power of email for more than eight years and am so excited that it is even more relevant today than eight years ago when I was on the bleeding edge and the blood was mine!

Thanks, Max!

Thank you for so beautifully putting it all in perspective.

Please hit me up with your comments, opinions, etc. I'm really interested in learning what you think.

Publish or Perish

It's not that I haven't had any ideas or opinions to write about. Heaven and my friends know that i'm never lacking for opinions nor shy about expressing them. Nearly every day I'm brought up short by an idea that I tell myself I should write about. The truth? I've just been lax, lazy if you will.

But, we are moving more and more into developing and executing comprehensive social media marketing strategies to complement email marketing for a variety of clients. The time for "Do as I say, not as I do" is over and "Do as I do" is the new mantra. And, really, how can you expect prospective clients to believe you know what you're talking about if you aren't doing it for your own company?

We're really excited about all the plans in the pipeline and I hope you'll be free with your comments, suggestions, and criticisms. I promise to keep you up-to-date on what's going on over here.

By the way, the post that's dated December 15th was just posted ahead of this by a few minutes. Obviously, our timeline stretched for the launch of the new Venntive.com website, but it really is getting launched this month, March and we are definitely psyched.