The Question Is "Why am I here?"

Seth Godin's blog post this morning zeroes in on a less than metaphysical, but no less important approach to the seminal question, "Why am I here?".

I know there are a lot of people out there who attend conferences, business expos, lunches, networking events on the "Because I can" principle. The company's paying for it. I'll see friends from other companies. I need to be seen there. It'll boost my ego to be recognized. It'll get me out of the office or away from my desk. It's just a few hours. It's free or doesn't cost much. I'm sure I'll pick up something new or make some new business connections. On and on.

So, you go.

I am no longer surprised that at every event I do attend where people are invited to introduce themselves, not only do they not have a concise, interesting introduction about themselves and their company, they don't bother to stand, don't speak clearly or loudly enough for people to hear them. Are they ashamed or embarrassed by what they do? Are they devaluing what they do and consequently, don't think anyone will find value in it? Or, do they just not view themselves as a knowledgeable, valuable resource to others? What?

It is your job to promote your company and yourself as an authority representing that company. Speak up! Be proud of what you do! Screw up your courage and just do it! Otherwise, don't go or send someone else who can do the job.

After all these years, I still break out in a sweat in anticipation, but I will always take advantage of every opportunity to let people know who I am and what I do. I'll be the first to volunteer to be the guinea pig up on stage. I'll always stand to introduce myself regardless of whether anyone else does or not. I will always speak in a clear, confident voice that carries to the whole crowd. And, I will always seek to have to clearest, most concise, tailored introduction to my business that is possible.

Have fun, but as Seth says, "...do something. Loud, now, and memorable."