Relating to your Mailing List vs your Facebook Network of Friends - Bourland.com
I guess I've been living under a rock lately as I missed the sad news of Andy Bourland's passing. Andy was just a great person who also happened to be one of the founders of ClickZ, along with Ann Handley. So, today when I had a little time after Web2.0 Expo and before Startup Weekend, I decided to go down memory lane a little as my personal service to remember Andy.
After reading the last posts to his blog, Bourland.com by his older brother and his wife, Jeanne, I tiptoes through many of his past posts that reminded me of his wonderful, humanistic approach to the InterWeb.
True to form are his observations in Relating to your Mailing List vs your Facebook Network of Friends - Bourland.com. Do yourself a favor and take the approximately 5.5 minutes to watch Andy speak with joy and wonder about what Facebook meant to him.
I started thinking about how the vast majority of us haven't begun to leverage the great tools of Facebook to have a more real, meaningful, and substantive relationship with our network of colleagues, clients, customers, and professional friends in our many networks. So many of us kind of get caught up in amassing followers, connections and then, neglecting to build on that in a real way. Others seem to use Facebook and other social media outlets as a public address system to make one breathless announcement after another. The first is directionless, the second is uni-directional. Both are completely counter-intuitive to how the Web2.0 experience was envisioned. Why are we using all these new tools in all the old ways?
One resolution I have made is to use it to connect more directly with those who are my customers. I just hope they want to connect with me! I will keep you posted on how I plan to go about accomplishing this.
I would really love to learn your thoughts about this.
_______________________________________________________
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After reading the last posts to his blog, Bourland.com by his older brother and his wife, Jeanne, I tiptoes through many of his past posts that reminded me of his wonderful, humanistic approach to the InterWeb.
True to form are his observations in Relating to your Mailing List vs your Facebook Network of Friends - Bourland.com. Do yourself a favor and take the approximately 5.5 minutes to watch Andy speak with joy and wonder about what Facebook meant to him.
I started thinking about how the vast majority of us haven't begun to leverage the great tools of Facebook to have a more real, meaningful, and substantive relationship with our network of colleagues, clients, customers, and professional friends in our many networks. So many of us kind of get caught up in amassing followers, connections and then, neglecting to build on that in a real way. Others seem to use Facebook and other social media outlets as a public address system to make one breathless announcement after another. The first is directionless, the second is uni-directional. Both are completely counter-intuitive to how the Web2.0 experience was envisioned. Why are we using all these new tools in all the old ways?
One resolution I have made is to use it to connect more directly with those who are my customers. I just hope they want to connect with me! I will keep you posted on how I plan to go about accomplishing this.
I would really love to learn your thoughts about this.
_______________________________________________________
To subscribe for your free newsletter, go to www.PrivateLabelInteractive.com.
Get notices of updates to Trendblog, which isn't always trendy, but, hopefully, always interesting and entertaining plus occasional emails with news about PrivateLabel Mail, email marketing, and how it relates to...eveything else.
posted by Lydia Sugarman at
Friday, April 03, 2009
2 Comments:
I totally agree with this.
I also think that some of the recent Facebook redesigns encourage somewhat impersonal behavior...
but it's great to think about what it does mean, to connect with people from all over the globe and to grow the network to be so much more interactive/inclusive
I have been thinking about this post a lot more. In light of our lives being such a gift, and knowing that the time we have on the planet is limited, I feel like it's super important to 1) appreciate everyone who resonates with us/moves us and 2) connect with people and share whatever our truth is, in whatever fashion "works."
I think this goes beyond the whole social networking phenomenon, maintaining a Facebook profile, etc. I think it goes towards using the Internet to really find the people who are interested in the same things you are interested in.
I look back to the early 90's and I can't even remember how it was to try and meet people, being constrained by "who you knew" and where you were located.
Today's "search" means you can now find *anyone* with as much specificity as you need. I feel like the world is a lot more connected because of that. Reading your Twitter postings made me think this too--- I feel like *I* could have written some of those ;-)
Thanks Lydia!
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