"The Value of an Email Address to a Knowledgeable Marketer Is $118."

According to Stan Rapp, the father of direct marketing, email marketing is poised to make great strides in this recession as noted by G. Simms Jenkins in the article, iMedia Connection: 10 ways to prepare for the coming email boom.

From our anecdotal evidence, companies are sending more emails these days. Online ecommerce companies are appealing to online bargain hunters with great deals promoted through their emails. Financial services companies are reassuring their clients, their broker networks, their internal clients via more frequent and thoughtful emails.

Our clients are extremely conscientious about sending relevant emails only to opted in recipients, but there are far fewer instances of misdirected requests to be removed. People want the information they're receiving.

Simms has done a great job of pulling it all together here and saving me the time of duplicating the effort!

I am in complete agreement that other newer social media, such as Twitter, Facebook, Friendfeed, Flickr, MySpace, LinkedIn, XING, etc. are wonderful for generating conversation and buzz, but also for driving people to your Website where you can capture their email addresses and really reach them in a substantive, extended (but not too much!), and uninterrupted way.

Just make sure that Website is ready for it!

We'd love to talk to you about how we bring it all together in one place, with the technology to manage your contacts and all relevant information, e.g. their Website purchases, as well as the ability to develop and execute a comprehensive strategy that ensures your Website is up to snuff and working with all the most relevant social media for your business.

Drop us an email!

But, first, read Simms article and let me know what you think!