So, What Does Your Company Do?
So, I always welcome it as if it were a new year, but with the quickened energy that is part of the brisk autumn weather, regardless of temps in the 90's.
All this is a preamble to a renewed commitment to write on a more regular basis and publish here. Most days, there's so many ideas for posts flitting through my head, after reading another blog, an article, whatever and like many others, I'm sure, make a mental note that I'll write about that 'later' only to not make that happen. No more!
So, I saw a Twitter post this morning -
"New rule w/ vendors. If you can't tell me in one page (exec. summary), you can't do biz w/ me. I am happy to delve in further if I have Qs."
A few minutes later, I got a new email in my inbox in response to a Website inquiry I'd made last week asking for more information to understand exactly what the company had to offer.
"Our mission is to create a competitive advantage for small and medium-sized retailers like you by providing them with everything they need for achieving retail business success.
To help us better address your specific need and goals, please provide the following information:
Revenue band: Under $1M, $1 to $2M, $2 to $5M, Over $5M
Once we have this information, the appropriate consultant will contact you to setup a convenient time and date to dicuss your needs."
I understand the need to qualify a prospect. But, I'm not even a prospect at this point in time. The mission statement says the obvious, but says nothing. I'm not a retailer per se. I'm investigating different tools for my clients.
I still don't know exactly what they do. And, it's already gotten to be too much
I recently changed my elevator pitch. Now, when people ask me what we do, my response is, "We help our clients send massive quantities of email responsibly and successfully and then, make sense of all the resulting data."
Pretty simple and straightforward. Most people now ask me for advice, for more information specific to their own needs (pain points) relative to their marketing goals, a more complete explanation of all the services we can offer.
What would you like to know about us?