Thursday, April 03, 2008

First Quote of the Day

There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey. - John Ruskin

So true! But, on the flip side, just because something is more costly does not always necessarily mean that it is 'better.'

How do you walk the line? Interviewing the people who'll have to use what you're buying, researching the options, balancing needs versus cost, determining the benefits, break-even point, figuring out the real cost of what you're investing in, and eventual ROI.

Treat your end-users like your customers and make sure you're giving them something they want and will use.

So, in the end, it may turn out that the mid-priced product that might be a little 'too big' in the beginning, that you won't outgrow or will scale will save you money on both ends. By only having to train once, by not spending money on bells and whistles that people won't use or don't need, everyone will be happy, including your CFO.

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