Marketing Article: What Social Media Marketing Is Not by MarketingProfs

BL Ochman in her article, Marketing Article: What Social Media Marketing Is Not by MarketingProfs, presents a very clear, succinct overview of the elements of social media and why that is a scary prospect for many companies.

Whenever I read an article like this I am reminded of the Cluetrain Manifesto and what those guys had to say about communication within, outside of, and between the corporation and the world at large and the impact on the financial welfare of the corporation.

It also reminds of that famous line from Cool Hand Luke, "What we've got here is... failure to communicate. Some men you just can't reach."

Sometimes I feel like that's the case with the C-men in companies who want to continue to ignore the global conversations.