Monday, September 24, 2007

Spending Wisely

Time is the coin of your life.
It is the only coin you have,
and only you can determine
how it will be spent.
Be careful lest you
let other people
spend it for you.

- Carl Sandburg

I start my day with several inspirational emails, Note from the Universe, The Power and Grace-Daily One-Liner, and then a Thought for the Day from my coach, Hugh Ballou, whose email this morning included the above quote.

It is a great reminder and a fitting guide for beginning a new week and, as corny as it sounds, the rest of one's life.

As an entrepreneur who still works solo from a home-based office with a small virtual team, it's critical to use my time efficiently. But, there's so things that can sidetrack us, from our beautiful "San Francisco summer" we have right now to concerns about our business to whatever drama that might be going on in our personal lives.

I just had a conversation last week with a dear cousin who was celebrating a pretty major birthday. And, the conversation went to the reality of how time flies and before we know it, events didn't happen a few years ago, but a few decades ago and how imcomprehensible that can be. How did we get here!? Where did all those days and years go?

My mother always admonished me not to wish my life away. Now I understand what that means.

So, what does this have to do with the customer relationship management experience? For me, it means always taking care to build a strong relationship, know what my customers want and need, and deliver that experience. A happy customer is time-efficient becuase you won't have to deal with complaints that come from poor service. On the flip side, don't get caught up in the time suck that can happen with a customer who is bent on always being unhappy or indecisive. It's okay to fire those customers. Just be honest with yourself that it's not a function of poor a poor customer relationship!

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