Our Inner Economist

Economics for Humans: Tyler Cowen on Using Incentives for a Better Life - Knowledge@Wharton is a great interview offering insights into the value of using incentives in all aspects of your life for a richer, more rewarding life.

As I read the portion of the interview about using incentives in the workplace, I realized that one reason I've chosen to follow the entrepreneurial path is that I had too many experiences where I was consistently disincentivized to strive for ever higher performance in my jobs.

Then, I thought about how these same principles can be applied in our relationships with our customers.

The applications of Cowen's theories are endless. Can't wait to read the book!