Cats, Daylight Savings Time, and Expectations

Cats don't recognize Daylight Savings Time. Consequently, they aren't aware of the return to Standard Time. So, today at Zack's usual time when he starts begging for his can of Fancy Feast , it was only 4:30, not 5:30. What do you do? Make him wait, deal with his begging behavior of nudging and rubbing me with his head, progressively insistent pawing at my hand with claws gradually coming out, or just give him his food? I gave him his Fancy Feast. He doesn't know we "fell back" in the middle of the night. So, his expectation was that he'd get his evening can of Fancy Feast at the same general time as every other evening.

Just like "they" say a big part of success is just showing up, I think another big part of success is fulfilling customers' expectations, giving them what they signed up for. If you are able to exceed those expectations, then you have some very happy, very loyal customers.

Of course, there is a piece that precedes all that and that is managing expectations. From the beginning of the sale process, don't make promises you can't or don't intend to keep.

I made a promise to Zack from early on that he'd get that can of Fancy Feast every night to help him keep his weight up and that's exactly what I do.