Simply Simple Customer Service | Retail Strategies

Carol Carter had my attention immeidately with the headline and her first sentence. I think we do over-complicate customer service and Customer Relationship Management all too often. In the end, CRM is *still* in large part about direct human interaction, mostly on a one-to-one basis, even when we're addressing a group and much less about the database management software CRM.

This story, Simply Simple Customer Service | Retail Strategies, is a wonderful reminder that it really can be very simple and that is way more than just "good enough." (More about "good enough" at a later time.)