It's All About Control
That was a quote in a Wall Street Journal article, "The Secrets of Successful Aging," that was published June 20th. What the research showed was that the rat who had a lever to press to avoid receiving mild shocks experienced a lower level of stress hormone...even though the lever was non-functioning.
Again, it's all in your mind! Stress is easier to cope with and produces fewer physcial effects (regardless of age) if you feel a sense of control. Being able to take lunch when you're hungry or choose the projects you want to work on contribute to a longer, healthier life.
Information can relieve stress. If you know what's to expect, what's on the horizon, you are better able to handle challenges, e.g. speaking in front of 500 people, presenting to a huge new prosepctive client, giving birth, knowing when you will next eat.
Information bestows power that extends your life, both physically and professionally. Knowing your customers, developing genuine relationships, being able to anticipate what they need and want, gathering accurate information ahead of a potentially stressful situation all contribute to a smoother-running business.
Identifying, implementing, and, most importantly, using business relationship management tools help you better connect with your customers, both outside and inside the company, and track exactly where you stand. Knowing that lets you manage the relationship more successfully. This puts you in control...of your day, of your business,...of your bottom line.
That's what PLI does. We work with you to get things under control. We're stress relievers.