So Much To Do, So Little Time in the Day

One of my mid-summer resolutions is to end my deep friendship with my dear friend, Procrastination.

You may be wondering about that first sentence? Why not mid-summer resolutions to celebrate the Summer Solstice?

We regularly re-evaluate our goals, e.g. quarterly reviews, monthly sales quotas, etc.. It's really easy to drift away from all those good intentions of the new year and the "theoretically" slower summer days offer a great time to re-visit and re-dedicate ourselves to those resolutions, commitments, and actions that will bring us closer to our goals, professional and personal.

So, after being fairly early in exploring the potential for Web logs and opening this account in 2003, I drifted. I procrastinated. I tried another blogging service. I procrastinated.

Not a good example to set by someone whose company provides a suite of business relationship management tools for better communication and the strategic and creative services to enable companies to use these tools to their greatest advantage.

Now I'm back at Blogger. The posts from the other blog will be moved over for your reading pleasure in the next few days.

The intention is unchanged. I come across so many great articles, facts, statistics, reminders, and resources on a daily basis that I want to share and a monthly newsletter format is not practical.

The spontaneity of a blog is unequaled...in many ways.

How many articles have you seen about the efficacy of the corporate blog? It can come in many different iterations, originating in the executive offices, HR, marketing, corporate communications. The same cardinal rule holds true for all of these. Communication is king. BUT! Be prepared to defend your position. Accept the possible fall-out. Let those caveats guide you when writing and, more importantly, when you hit that Publish button.

A good example of the above is the blog by the founder and CEO of GoDaddy, Bob Parsons (bobparsons.com). On one hand, he continues to put a real face to a growing company and a real human touch. On the other hand, his opinions and positions have landed him in hot water at least once. Bob is a great guy and a retired military man with very definite opinions about the war in Iraq. Even though his comments drew criticism, he stood by what he said. Even if you disagreed, you have to admire his courage of conviction. Ultimately, it did not hurt GoDaddy.

This is a total judgment call. Most of us and especially those of us who grew up down South were always taught never to discuss politics or religion in mixed company. That is still a cardinal rule in business and, really, not a bad path to take.

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Well, you see, if you didn't already know, how once I get started, I can really go on and on. My commitment is to do this here at TrendBlog on a more or less daily basis. You're never going to know what to expect. I might even throw in a recipe here and there - actually, I just had this incredible beet salad...

Speaking of trends, what's your take on podcasting? Do you have favorites? Do you download to your iPod for listening later? Do you already offer a podcast? Do you think they will have a place in the world of business communications?

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Later.