Pay Attention to Your Mother

Originally published=February 23, 2005

According to a new study from Lucid Marketing, 62% of moms said that they "think less of companies" with unappealing Websites.

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Okay, you're thinking, why should I care about a bunch o' soccer moms opinions about my Website? Oh, Baby! If you're really thinking that, let me enlighten you!

Women make 89% of all purchase decisions, not only for their families, but also for the companies where they work. This means that if they are not impressed with your Website, chances are good that you're not going to get their business...whether you're a B2B, a B2C, or a B2B2C.

So, the days of "just get a website up" are over. Not so long ago, since your Website communicated what you do and have to offer, it was at least okay if it was a homely little thing done by your nephew or your neighbor's son or even those hotshots who charged your company an outrageous number of $$ to build a Flash-heavy site w/ black backgrounds.

It is not enough to have an online presence. It has to look good. It has to communicate...in a good way! Believe me! We all know or should know that women read more between the lines, or pixels in this case, sometimes than is written on the page.

Spring's just around the corner. Get those taxes finished up and get started on some corporate house cleaning with a review of your Website. Otherwise, you might be leaving $$$$ on the table...Her table!

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Speaking of spring, here's some stats to keep in mind when planning online commerce initatives:

What do moms think more of in terms of e-commerce sites?

Eighty-one percent said more special offers would improve a Website;

79% said better information regarding products would enhance the online shopping experience--the same percentage that said free shipping would improve e-commerce

Update: My attention was drawn to a great article with a perfect checklist to use when considering how to proceed with your company Website. Seven Marketing Questions You Should Ask Before You Get a Teenager to Build Your Website. If your Web designer does not ask at least these questions, then you might want to consider someone else!

Later!

Quote of the day:
"You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, 'I have lived through this horror. I can take the next thing that comes along.' You must do the thing you think you cannot do." -- Eleanor Roosevelt (1884 - 1962)